Vanamie Art and Info Blog

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If the previous post made you think of how powerful not-so-free association can be, then you might like Logo.Hallucination. Its author, Christophe Bruno, used a pattern-recognition software to analyze images on the net and discover similarities with known brand logos.

Now, here is the crazy part: after discovering the image, Bruno sends an e-mail to its owner:

Madam, Sir,

We inform you that our automated monitoring spiderbot has detected a potential infringement of Intellectual Property Law in the digital image located at the address […]. Indeed this image includes a total or partial representation of the logotype of the brand XXX. Since you are responsible for the diffusion of this image on the Internet, we would like to remind you that such unauthorized use of copyrighted work could be liable for statutory damages. Moreover, it may have violated other US federal laws, including (among others) the Digital Millenium Copyright Act and the Consumer Fraud and Abuse Act.

Accordingly, we hereby suggest that you should contact immediately, and possibly through our agency, the company XXX so that we negotiate with them a friendly contract which would allow a regularization of this situation, according to the following possibilities:

Case 1: You might be financially rewarded by company XXX insofar as this situation constitutes advertising and promotion for the brand XXX. In this case you must explicitly indicate the reference to the company XXX by adding its logo to the aforesaid image and insert a link towards the site of this company.

Case 2: You wish to continue the exploitation and diffusion of your image without mentioning the company and in this case you will have to settle reproduction rights with this company insofar as the latter authorizes you to further exploit and diffuse your image.

If you fail to comply with these requests, the company XXX will have no choice but to proceed in a manner appropriate to protect its valuable intellectual property rights.

Sincerely yours

Logo.Hallucination

Scary? Funny? Ironic? Insofar as this is an artistic project, it sounds hilarious (especially if we were to try and find the author of the Origin of the World)(pun intended). But if internet cafés started off as an artistic project, why can't a ruthless fight over image rights start off as a funny piece of software?














(via)

Needless to say, this work by Tanja Ostojic is a reference to Courbet's Origin of the World:



Produced by the 25Peaces collective, it was supposed to be a promotion of Europe, and from what I understand, to participate in the campaign in favor of the European Constitution (in 2005, if I am not mistaken). As the image was posted on huge billboards, it was considered too radical and was taken off. And the Constitution lost the referendum.
But what is the actual message? Is it 'the origin of a new world'? It seems more like the beginning of something that can never be born. Instead of the origin, instead of the troubling, but real, thing, we get... panties with stars. Thank you very much. Where exactly is this Europe supposed to originate? Oh, and the retouched skin, the pure atmosphere of soap commercials and soft porn... It reminds me of Jeff Koons. And I'm not sure that's where I would like to see my Europe. Then again, I'm not sure Orlan's earlier variation on the Origin of the World motive would be convincing in a political debate:

Any other alternatives?

Tanja Ostojic's work was accused of misogyny. After writing the above words, I found a fascinating interview with the artist, who clearly states that the objective of the work was not to promote the EU ideals, etc., but it was created beforehand, namely as a comment on the EU's politics of (non)intergration. Now it makes sense. Ostojic actually seems quite upset about the context the work was shown in and the idiotic way it was treated by the Austrian media. Her site also made me discover another, impressive work by Ostojic: Looking For a Husband with an EU Passport (2003):



Wow. This hurts. I would call this a hard core artistic attitude. In that it doesn't have any problems with exploring what is too intimate to be shared. Nudity is a common, though not at all necessary element. It is really about exposure. Maybe, about making us feel uncomfortable. Do I like it? Is there any way one can like it?

(partly via)